SEO tips that everyone should master

Introduction
Search Engine Optimization is ever-growing. There is a lot that has changed that SEO experts need to keep up with. Although there is change, there are also other SEO principles that are universal and will never change. According to Bret Talley an SEO expert, certain things have already changed. For example, using targeting keywords solely to improve ranking no longer works. With many techniques available, it has become very difficult to know the best SEO tip to settle for. Here are some of the most important tips that every SEO expert should master
Improve your website’s loading speed
The first important thing to do is to improve your site’s loading speed. If there is something that slows down your website, you should work on removing it immediately. This is a very important step because we are in an error where no one can get away with a slow-loading website. Search engine users do not even have the patience to wait for a website that is loading like a snail. Besides, having to wait for long before a site load is never a good experience and no one can withstand it. Search engines such as Google are determined to make sure that users get the best experience and loading for centuries is not just their way of offering a great experience.
Link to other relevant websites
Another important aspect of SEO links. Although it can earn you an organic ranking, you should not just link your website to others aimlessly. It is advisable to link to other websites but you should only consider websites with relevant content. Although there are people who think that linking to other websites will take people off their page, that is not always the case. Linking your website to other sites especially your competition will improve your ranking.